FBG (Fulfillment by Goldenfirs), as a service provided by Goldenfirs, has various advantages and disadvantages, and here are some key points:

Advantages:

• Improved Delivery Efficiency: FBG significantly enhances delivery efficiency through centralized warehousing and automated distribution systems, allowing sellers to enjoy faster delivery speeds and higher order processing efficiency.

• Enhanced Seller Reputation: Sellers using FBG services can display the "FBG" logo, increasing buyer trust and positively impacting store conversion rates and sales.

• Reduced Operational Costs: FBG offers a one-stop service for warehousing, packaging, and distribution, eliminating the need for sellers to invest heavily in logistics management, thereby reducing operational costs.

• Expanded Sales Market: With FBG services, sellers can more easily expand into international markets, leveraging FBG's global logistics network to sell products worldwide.

• Increased Listing Ranking: Products using FBG often gain higher visibility on the FBG platform, and may even receive a "Prime" label, attracting more consumers.

• High-Quality Customer Service: FBG provides 24/7 customer service, ensuring buyers have an excellent shopping experience, which in turn enhances the seller's reputation.

• International Sales Convenience: FBG's global distribution network opens up international markets for sellers, reducing the complexity of cross-border e-commerce.

• Real-Time Data Analysis: Sellers can use FBG's powerful back-end analysis tools to gain insights into product sales, customer feedback, and market trends, providing a reference for future development.

Disadvantages:

• High Costs: The use of FBG is subject to fees, including storage and distribution costs. Sellers need to carefully assess their business operations to avoid losses due to high costs.

• Inventory Management: Sellers need to manage inventory regularly, as excessive unsold inventory can lead to high storage costs.

• Loss of Control: Filling FBG warehouses can cause sellers to lose some control over logistics timelines and customer service, potentially slowing down problem resolution.

• Storage Limitations: FBG has certain restrictions on warehouse storage space and product types, and some special or large items may not be suitable for FBG services.

• Packaging without Company Brand: Products distributed by FBG use the FBG brand, making it difficult for sellers to increase their brand visibility.

• Inability to Use Email Marketing: FBG does not allow its sellers to independently create email marketing lists, making it difficult for sellers to establish relationships with customers, leading to higher customer acquisition costs and lower lifetime customer order values.

These advantages and disadvantages can help sellers assess whether to use FBG services more comprehensively based on their business needs and market positioning.