FBG (Fulfillment by Goldenfirs) Onboarding: 5 Key Steps Every New Seller Must Know!
FBG (Fulfillment by Goldenfirs) provides sellers with a powerful logistics solution, helping them deliver products quickly and efficiently to consumers worldwide. For new sellers, understanding and mastering the FBG process is crucial. This article will detail the 5 key steps every new FBG seller must know!
Step One: Understand the Basics of FBG
Before diving into operations, sellers need to fully understand what FBG is. FBG, or Goldenfirs Fulfillment, simply means you send your products to FBG's warehouse, and FBG handles the subsequent inventory management, order picking and packing, shipping, and customer service. If your products are sold through FBG, FBG will handle all logistics-related issues.
The main advantages of FBG include:
- Fast Shipping: Your products will benefit from FBG's fast shipping service, greatly increasing your product exposure and competitiveness.
- Time and Effort Savings: Sellers do not have to manage logistics and customer service themselves, saving a significant amount of time and effort.
- Increased Trust: Since products are shipped directly by FBG, consumers are more likely to trust FBG sellers, resulting in higher conversion rates.
Step Two: Choose the Right Products
Selecting the right products is key to your success on the FBG platform. Here are several factors to consider when choosing products:
- Market Demand: Choose products with high market demand to better attract consumer attention. You can use FBG's bestseller lists, Google Trends, keyword tools, and other methods to understand which products are popular.
- Profit Margin: Ensure that the selected products still have sufficient profit margins after deducting logistics and FBG fees. It is generally recommended to choose products with a unit price between $15 and $50, as these products tend to perform well in terms of sales and profit on the FBG platform.
- Competition: Avoid entering highly competitive categories and choose niches with less competition but high market demand, making it easier for you to succeed.
Step Three: Prepare Inventory and Ship to FBG Warehouse
Once you have determined your products, you need to prepare inventory and ship it to FBG's warehouse. This step involves several important preparations:
- Create Product Listings: Create your product listings in the FBG backend, upload product images, fill in product descriptions, set prices, and other information.
- Labeling and Packaging: According to FBG's requirements, ensure your products meet FBG's packaging and labeling standards. This typically includes UPC codes, SKU labels, and packaging methods that meet safety standards.
- Choose Shipping Method: Based on your inventory level and transportation needs, choose the appropriate shipping method. Sellers can send goods to FBG warehouses via sea freight, air freight, or international express. It is important to note that before shipping, you must create an inbound plan in the FBG backend and strictly follow the system's requirements.
Step Four: Optimize Product Pages
With inventory in place, sellers must ensure that product pages are attractive enough to improve conversion rates. Here are several key points for optimizing product pages:
- High-Quality Images: Product images are the first element to attract consumers. Ensure images are clear and professional, showcasing every detail and use case of the product.
- Keyword Optimization: Use relevant keywords to optimize titles, descriptions, and backend search terms, helping your products be more easily found by potential buyers.
- Accurate Product Descriptions: Write concise and easy-to-understand product descriptions, highlighting the main advantages and selling points of the product, while also ensuring consumers clearly understand what they are purchasing.
- Customer Reviews: Actively seek positive customer reviews and feedback, as customer evaluations have a direct impact on sales and are one of the key factors in improving conversion rates.
Step Five: Regularly Monitor and Adjust Operational Strategies
After entering FBG operations, sellers also need to regularly monitor and adjust their operational strategies. Here are several aspects that require ongoing attention:
- Inventory Management: FBG sellers must always monitor inventory levels to avoid missing sales opportunities due to stockouts. FBG has related inventory management tools that can help you set low inventory alerts.
- Sales Data Analysis: Regularly review sales data to analyze which products are performing well and which need pricing adjustments or optimized promotion strategies. Through data analysis, you can adjust your sales strategies in a timely manner to maximize profits.
- Advertising Promotion: Consider using FBG's PPC (Pay-Per-Click) advertising to increase product exposure. Reasonable ad placements can help you quickly increase sales and improve product rankings in the short term.